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Reserve Now
Reserve Now

Bringing local businesses together to share the cost of marketing

FAQs

Have Questions about Our Services? Let's Answer Them.

The Kenosha Spotlight helps local businesses reach thousands of households through affordable cooperative advertising. If you’re considering placing an ad in an upcoming issue, you may have questions about how the process works, what areas are covered, and what options are available for your business. Below are answers to some of the most common questions we receive from local business owners who want to grow their visibility and connect with more customers throughout the Kenosha community and beyond.

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The Kenosha Spotlight is a cooperative advertising mailer that helps local businesses reach thousands of homes across Kenosha, Racine, and Lake County. By sharing the cost with a select group of non-competing businesses, you gain high-impact exposure in a professionally designed mailer, making it a powerful and cost-effective way to connect with your local community.

Each quarter, The Kenosha Spotlight delivers your message to 20,000 households
across Kenosha, putting your business directly in front of local customers. Our Racine
and Lake County editions each reach 5,000 households per quarter, expanding your
visibility throughout the surrounding communities.

The Kenosha area features two mailers distributed simultaneously each quarter, each covering separate mailing routes of approximately 10,000 homes, reaching a total of
20,000 households.

The Racine and Lake County areas each feature one mailer per quarter, reaching approximately 5,000 households in their respective communities. 

Each area (Kenosha, Racine, and Lake County) is mailed to quarterly and the schedule is as follows:

Kenosha: January, April, July, October
Lake County: February, May, August, November
Racine: March, June, September, December

The Spotlight features a wide variety of local businesses including but not limited to:

  • Home Services
  • Restaurants
  • Beauty and Wellness
  • Services
  • Pet Services
  • Contractors
  • Professional Services
  • Local Retailers

Any local business looking to reach more customers in the Kenosha area is welcome to
participate, as long as their industry is available. We allow only one business per
industry on each card, ensuring no direct competition and maximum visibility for your
ad.

Kenosha Mailers:
Large: 5.8” wide x 3.5”
Medium: 2.8” wide x 3.5”
Small: 2.8” wide x 1.8”
Coupon: 2.8” wide x .8”

Racine & Lake County Mailers:
All Ad Sizes are the Same: 2.8” wide x 2.5 tall

Yes and in fact it’s recommended! Many businesses include discounts, promotions, or coupons in their ads to encourage new customers to use their services.
Yes! QR codes can be added to your ad, making it easy for customers to instantly connect with your business. With a quick scan, they can visit your website, view your menu, book services, follow your social media, or claim your offer all in seconds.
Yes! We design clean, eye-catching ads that highlight your business and make your offer stand out. We’ll work with your logo, branding, and any ideas you have to create something you’re proud to showcase.
Advertising space is limited in each issue of The Kenosha Spotlight. Businesses are encouraged to reserve their space early to guarantee placement in the next mailing.
Businesses can reserve their spot by contacting The Kenosha Spotlight or submitting a reservation request through the website.
Yes! Only one business per industry is allowed on each mailer. This means your ad won’t compete with similar businesses, giving you better visibility and stronger impact with local households.

Direct mail is effective because it delivers your message directly into the hands of local households, creating consistent visibility and strong brand recognition. With a
well-designed mailer and limited competition, your business stands out and stays
top-of-mind when customers are ready to buy.

Yes. Many businesses choose to advertise in multiple issues throughout the year to maintain consistent visibility with local customers.

You can contact The Kenosha Spotlight by phone, text, or email. Simply call or text
(262) 455-5004, or email carolyn@thekenoshaspotlight.com for more information or to
get started.

Direct co-op mail advertising is effective because it allows multiple businesses to share the cost of one high-quality mailer while still reaching thousands of local homes. With strong design, consistent delivery, and limited competition, each business gains maximum visibility at a fraction of the cost of mailing alone.Additionally, by sharing the mailer with other non-competing businesses, potential customers now have 20+ reasons to save that card for future needs.

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